Some interesting stuff coming out of Publishers Weekly about e-books and dead-tree publishing. They reported (click here) that e-book sales are off from last year, which Publisher Weekly sees as a trend towards a “hybrid market” of print books and electronic versions.
If you do the math, the number of folks who purchase exclusively e-books was down more than 14% from last year. I’m guessing there are a couple of reasons for this, and this is not based on science—just my armchair analysis.
The newness of the technology has worn off. When you first get a toy that’s all you want to do. Now folks have 150 books on their e-readers and they have read three of them. Let’s hold off buying books until we read a few more of these. Meanwhile we can pump the extra money back into our Starbucks allowance.
E-Books are pricing themselves out of the market. The average new-release novel is $12.99 for the electronic version on Amazon. You can find the same novel on the book table at CostCo for less than ten dollars. That’s enough of a price difference to make somebody think twice, especially in this economy.
E-Readers are morphing into e-toys. Publishers Weekly touched on this: “… multifunction devices are taking an increasingly large slice of the digital reading market.” Mrs. WhatIfYouCouldNotFail.com and I got the sixth grader in our house a Kindle Fire last Christmas, hoping that would encourage more reading. Yeah, right. It’s a hell of a gaming toy, though.
Of course, the self-published market is pricing themselves much lower than the $12.99 threshold. PW didn’t have much to say about that.
Here is the conundrum for me, and a lot of other authors. If we are self-publishing, do we put all our effort into e-books? I mentioned a few blog posts ago that I think my current novel will be best served in the traditional publishing market, but my next novel, now in the outlining stage, might be better off as a self-published piece, especially if it is marketed correctly. I was thinking I’d print up a thousand trade-size paperbacks for the non-e-book crowd and make it available in an electronic version for the masses.
Now I am rethinking that strategy. E-book sales might not be what I first thought. I need to watch this market closer.
See ya’ later.
WhatIfYouCouldNotFail.com by Tim Sunderland is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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